现在这个时代，美发师真正需要具备的能力是什么？
What does it take to be a successful hairstylist in this era?

在线上，美发师需要能做出吸引顾客的设计，
并且会把作品有效地分享出去。
Online, hairstylists need to create designs that attract
customers and know how to share them effectively.

在线下，则要在通过提供最适合顾客的
设计，带出顾客的潜在魅力，
让顾客愿意一再回到你身边。
Offline, it is about bringing out the customer’s hidden
potential by providing the most suitable design,
making the customer willing to return to you
again and again.

Online(线上)Offline（线下）
『O2O Communication』

如今，美发师需要精通两种沟通方式。
Today, hairstylists need to be proficient
in two forms of communication.

这两种沟通方式，把美发师与顾客连接在一起，
也横跨不同地区，把不同地方的美发师彼此连结。
These two forms of communication connect stylists
with customers,and connect stylists with each
other beyond regions.

连接全球 11 座城市的国际级活动，
正式启动。
A global event connecting 11 cities around the world,
begins now.

在这个时代需要的是
What is needed in today’s era is
在线上抓住人心的「传播力」，以及在线下建立信任的「面对面能力」
“Promotional ability” to capture hearts online,
and the “face‑to‑face ability” to build trust offline